A cura di Vittoria Marino e Giada Mainolfi
At the end of this chapter, readers should be able to: Understand the basic steps of a country-branding process; Understand the knowledge gaps relative to the implementation modalities of the country-branding process; Use the methodological skills required for the qualitative research needed to set up a plan for country brand management; Acquire awareness of the importance of country brand management for every country as concerns the management and promotion of their national image; Identify strategic guidelines for establishing a synergic content-creation process for the visual identity of the country.
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